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Marketing platform that helps brands create and manage content and social media at scale.

(Sr.) Product Manager, Social Media - New York
New York City, NY, US
Job Description / Skills Required

Percolate is The System of Record for Marketing®. With offices in NYC (HQ), SF, Miami, and London, Percolate provides the world’s most complex marketing organizations the visibility, coordination, and governance they need to successfully execute their marketing strategy. Over 800 brands including GE, Unilever, Mastercard, Marriott, Levi’s, Cisco, and Cigna trust Percolate to drive brand and revenue growth.

As a Sr. Product Manager at Percolate, you will be responsible for driving vision, strategy, design and execution of products to achieve product-market fit. In this role you are responsible for defining product roadmap and leading engineers and designers to ship products that delight users while making a strong business case for buyers.

Day to day activities include market research, communicating product opportunities, reviewing designs, negotiating scopes, and analyzing success metrics. Successful candidates will have three main traits: product sense, leadership, and the ability to get things done. They'll also be technical enough to truly understand where the complexity in features lies and to anticipate obstacles in the development process.


5+ years experience building software to manage distribution, monitoring and analysis of marketing across Facebook, Twitter, Instagram, LInkedin, Pinterest, YouTube, and other social network advertising platforms
5+ years of experience with Software-as-a-Service product management, ideally managing at least one product through an entire development cycle starting from conceptual to launch.
Demonstrated knowledge of gather user requirements and creating product roadmaps
Disciplined organization skills with acute attention to detail and ability to ask the questions nobody else has asked
Proven analytical skills and superior ability to use data to drive decision-making and feature prioritization
Strong user-centered design and product sense. You have a high bar for product quality and UI/UX
Driver - “get it done” personality. Able to balance multiple projects and follow through on plans
Excellent verbal, visual, and written communication skills
Experience managing project ambiguity, complexity and interdependencies in a structured way
Experience working in a fast-paced enterprise technology environment

Craft product roadmaps by gathering input from customers, cross-functional teams, market and competitive research, product usage
Drive consensus and articulate initiative recommendations and trade-offs to leadership team and stakeholders while also being able to interface with technical audiences at varying levels
Develop user stories and acceptance criteria to inform the total user experience
Work hands-on with design, engineering, and marketing teams to prioritize, scope, ship, iterate features.
Define and analyze key metrics that will inform decision making and measure success of product initiatives
Communicate strategy, plans, progress and scorecard to leadership and cross functional teams
Support the GTM process and collaborate with Product Marketing, Services to achieve internal readiness and launch objectives.
Act as the subject matter expert and owner for social offering that span publishing, monitoring and analytics