A community marketplace based on sharing to list, discover, and book unique accommodations around the world.
Growth at Airbnb:
Airbnb's approach to growth is to delight our users and make it easy for them to share the Airbnb story with friends. We want to grow Airbnb by delivering on our brand promise to "belong anywhere," by connecting users with each other, and by giving every person more reasons to talk about Airbnb.
We believe in the following principles:
Our users tell the story better than we do.
It’s better to have 100 people love you than 1,000 people like you.
Authenticity always - no tricks.
Projects we work on include:
Amplifying natural behaviors such as sharing and word of mouth between users. For example, we built Airbnb's referrals program.
Email - we'd like to drive more engagement with the site by sending relevant, personalized emails - this involves determining what users will find engaging, and how to best deliver it.
Ad tools - Search Engine Marketing is one of our main growth levers, and one of the key ways to expand this lever is to onboard and optimize new channels, especially in Asia.
Internationalization - Help Airbnb be truly international by improving our translation framework. We currently support 26 languages on our desktop site, mobile site, iPhone app, and Android app.
Growth in Asia is one of Airbnb's strategic goals this year. To that end, the Growth team focuses on:
Site speed. We're improving this in Asia by making everything asynchronous and being hyper-vigilant about dependencies we include.
Help visitors discover and share Airbnb through travel and social platforms. In China this means plugging into the social ecosystem through integrations on WeChat, etc.
Optimize the site for first-touch visitors, especially in early growth markets e.g. China.
Relevant experience might include:
Ruby on Rails experience in production environments
Past experience and/or strong passion in building global websites and apps
Demonstrated design and UX sensibilities
Rigor in A/B testing, test coverage, and other web best practices
Experience building large-scale ad tools.
Exposure to architectural patterns of a large, high-scale web application
Quarterly employee travel coupon
Paid time off
Medical, dental, & vision insurance
Life insurance and disability benefits
Flexible Spending Accounts
Community Involvement (4 hours per month to give back to the community)
Company sponsored tech talks and happy hours