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Thumbtack

A marketplace that allows people to find, vet, and book local services.

Pro Marketing Extern (January 2018)
San Francisco, CA, US
Job Description / Skills Required

Thumbtack is a local services marketplace that connects customers with the right professionals for anything they need done. Every day we rally around the impact Thumbtack has on people’s lives - from house cleaners, to yoga instructors to general contractors, we’re helping small businesses grow and thrive. Join our growing team in the quest to build THE destination for anything you need done.

About the Pro Marketing Team

Our Pro Marketing team is focused on attracting, onboarding and retaining pros. We are devoted to helping pros get hired and successfully grow their businesses with Thumbtack.

About the Role

Thumbtack is creating a better way for pros to get hired. It’s called Instant Match. Now, pros no longer have to manually review every customer request and send individualized quotes. We do it for them, automatically, so that they can focus on what they love doing most. Instant Match also delivers a better experience to our customers, who expect instant introductions to qualified pros.

We’re looking for an experienced extern to lead growth marketing experiments for Instant Match. You’ll work on building demand among existing and net new pros.

You will research, design, launch, and evaluate growth marketing experiments. Some examples may include:

Top of funnel: Own the prospect experience, iterating and experimenting with ads, landing pages and emails.
Content: Create and test new content formats, like webinars and user-generated content.
Segmentation: Identify segments of new or existing pros and create customized campaigns (e.g. pros in high-supply markets vs. low-supply markets).
Channel ownership: Become the channel owner (e.g. for Intercom, an in-product communication tool) and develop process and experimentation frameworks.
This 3-6 month externship will include three components:

Project Leadership (70%): You will lead growth marketing experiments from start to finish, adding end-to-end programs to your portfolio (research and design to launch and evaluation). You’ll lead cross-functional teams to bring these experiments and programs to life.
Personal Development (20%): You’ll define the track you want to pursue (e.g. analytics, email, social, copywriting, etc.), and we’ll develop a learning plan and set aside time each week.
Mentorship (10%): Each week, you’ll meet with different people from across the company (marketing, editorial, design, product, user research, engineering and support) to explore different roles and career paths, and learn about the relationship between marketing and the other functions within a startup organization.
Responsibilities

Research. Get to know our pros, our funnel and data, and form a perspective on where to focus. Once you define your areas of focus, research potential approaches and best practices for your marketing experiments.
Design. Define your experiments’ formats, audiences, goals, value propositions and messaging.
Launch. Create materials and relevant campaigns to launch your experiments.
Measure. Gather qualitative and quantitative feedback to assess the effectiveness of the experiments (survey, interviews, pro performance data).
Recommend. Synthesize your learnings and make recommendations for next steps. Present your work to various teams within Thumbtack.
Must-Have Qualifications

2-3+ years of experience, preferably in consulting, marketing or product management
Ability to influence and lead a cross-functional team from idea to launch
Analytical mindset, with experience analyzing qualitative and quantitative data to guide strategy
Excellent verbal and written communication skills
Experience in SQL and/or Excel
Nice-to-Have Qualifications

Experience in digital, email, community and/or paid acquisition marketing
Experience working with small businesses
More About Us

Thumbtack is a local services marketplace that connects customers who need to get things done with local, skilled professionals who can help. From plumbers and painters to DJs and personal trainers, Thumbtack helps millions of customers find the right professional for their project in 1,000 unique categories. Founded in 2009 and headquartered in San Francisco, Thumbtack is backed by over $250 million in investment from Sequoia Capital, CapitalG, Tiger Global Management, Javelin Investment Partners and Baillie Gifford.