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Where people build software.

Marketing Program Manager, Marketplace
United States of America
Job Description / Skills Required

GitHub helps companies and organizations succeed with GitHub so they can build better software, together. We are passionate about helping bring GitHub to companies and organizations all over the world.

GitHub Marketplace is how we offer tools for teams to extend their development workflows. The Marketing Program Manager for Marketplace will build and execute campaigns to increase brand awareness, generate demand, and drive adoption of GitHub apps.

The right candidate thrives on driving results and is marketing data junkie. You're passionate about developer ecosystems and bringing together the builders with the people who need the tools. And you're excited to help shape the future of software development.

This role is based in the US, including San Francisco HQ.


Design, execute, and measure marketing programs that drive customer interest and demand for Marketplace apps
Collaborates cross functionally with product/engineering, product marketing, marketing operations, and sales teams to develop campaign narratives, messaging, and tactics
Develops, maintains, and manages program schedules
Builds content for campaigns
Analyzes campaign impact and effectiveness to optimize campaigns
Tests new marketing initiatives to improve outcomes
Monitors conversions and implements action plans to address gaps
Recognizes data trends and recommends best practices based on successful campaigns

Minimum Qualifications:

3+ years of experience with revenue-generating marketing programs required
Experience marketing to developers and developer ecosystems
Understanding of market segmentation, brand management, marketing communications, and database marketing
Attention to detail and strong program management skills to juggle multiple projects
Demonstrated ability to execute successful projects with minimal guidance in a fast-paced and rapidly changing environment
Ability to make appropriate decisions considering the relative costs and benefits of potential actions
Strong verbal and written communicator
Eager to roll up your sleeves and get it done!

Who We Are:

GitHub is the best place to share code with friends, co-workers, classmates, and complete strangers. Over twenty-four million people use GitHub to build amazing things together. With the collaborative features of and GitHub Business, it has never been easier for individuals and teams to write faster, better code.

What We Value:

Collaboration: We believe the best work is done together.
Empathy: We believe in putting people first.
Quality: We believe in setting the standard for excellence.
Positive Impact: We believe in making the world a better place through our work.
Shipping: We believe in creating things for the people using them.

Why You Should Join:

At GitHub, we constantly strive to create an environment that allows our employees (Hubbers) to do the best work of their lives. We've designed one of the coolest workspaces in San Francisco (HQ), where over half of our Hubbers work, snack, and create daily. The other half of our Hubbers work remotely in 18 countries across the globe.

We are also committed to keeping Hubbers healthy, motivated, focused and creative. We've designed our top-notch benefits program with these goals in mind. In a nutshell, we've built a place where we truly love working, we think you will too.

GitHub is made up of people from a wide variety of backgrounds and lifestyles. We embrace diversity and invite applications from people of all walks of life. We don't discriminate against employees or applicants based on gender identity or expression, sexual orientation, race, religion, age, national origin, citizenship, disability, pregnancy status, veteran status, or any other differences. Also, if you have a disability, please let us know if there's any way we can make the interview process better for you; we're happy to accommodate!

*Please note that benefits vary by country, if you have any questions, please don't hesitate to ask your Recruiter!