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App Annie

Reinventing market data and business intelligence products for the apps and digital content economy.

Mobile Marketing Manager
Utrecht, NL
Job Description / Skills Required

As Mobile Marketing Manager you and your team will make sure the user base of My Data Manager and other apps in our app portfolio will grow cost efficiently in countries like the United States, China, France, South-Korea & Germany.

What you will tell your friends when they ask you what you do?

"I help to grow the number of people using our consumer apps through smart targeted advertising."

How will you do this?

Driving the UA campaign & ASO strategies for our apps.
Selecting, contracting and managing ad networks, attribution platform & other partners that are needed to drive cost efficient UA.
Monitor our users on a daily basis and provide regular reporting on UA results on specific KPI goals; downloads, CPI, DAU & typical for our business: panel users.
You derive insight from data and information and can form recommendations to (product) management.
Typical day: in the morning you check UA campaign results in the US to drive in users for our new feature and optimise toward the best performing creatives & ad networks. In the afternoon you discuss new creatives (display, social & video) with the Digital Artist. At the end of the day you contract a new ad network that you believe we need to test to increase our user base in Malaysia.
Whilst your decisions are driven by data, your methods are driven by creativity. You know there are more ways to attract new users than just running ad campaigns and you’re eager to try them. You continuously improve our App Store presence to maximize organic growth.
Maintaining a close eye on competitor activity, keeping up with the latest mobile app and app store trends, helpful analytical tools and testing methods, and other UA-trade insights might help you make your app more successful.
You become better at what you do every day.

What should you bring to the party?

You're smart and it have some way to prove it (e.g. you hold a masters degree in Marketing, Business Administration, Economics).
Energy and creativity are key characteristics that describe you and the projects you lead. You make it happen. Boom!
You’re a mobile fanatic, a technology enthusiast and relentlessly curious; you know what works today and what will not work tomorrow. Therefore you keep trying out new stuff!
You understand the in’s and out’s of the user acquisition landscape. You know what kind of tracking and processes you need to put in place.
Minimum of 1 year experience in UA in the mobile app space.
Fluent in English.

What do we offer?

Lots of responsibility + room for you to experiment and grow with the company.
An international team of super-talented people from different cultural backgrounds (Beijing, San Francisco, Singapore, Utrecht and more) and therefore lots of international travel opportunities.
25 days of paid leave, so long as you promise to come back!
Competitive salary
Plus, to help you save your money, we also chip in on your pension, pay for your commute and provide you a Macbook and a smartphone.
Great lunches included every day, unlimited office snacks and beverages
And finally, an office in the heart of Utrecht (15 minutes walking from Utrecht Centraal), so there's plenty to do when you're not at work.

Who are we?

App Annie delivers the most trusted app market data and insights for your business to succeed in the global app economy. Over 900,000 registered members rely on App Annie to better understand the app market, their businesses and the opportunities around them. The company is headquartered in San Francisco with 450 employees across 15 global offices. App Annie has received $157 million in financing, including from investors such as Sequoia Capital, Institutional Venture Partners, IDG Capital Partners,, Greenspring Associates, and Greycroft Partners. Learn more at

App Annie is an international team of super-talented people from different cultural backgrounds (Beijing, San Francisco, Vancouver and more). We offer lots of responsibility in your role, and room for you to grow with the company. And beyond personal growth, you’ll help make a great impact on App Annie’s success as a whole. With regular exposure to C-level executives, VPs, and Silicon Valley entrepreneurs you’ll have the opportunity to learn a ton from experts in their fields.