Bridges the engagement gap between customers and companies.
7.ai is a rapidly growing Sequoia Capital-backed company that is transforming how the world's leading companies interact with consumers. 7.ai is an enterprise SaaS offering that enables companies to engage with their customers across voice, web, mobile and social backed by predictive analytics that continually improve the experience. Industry leaders across Financial Services, Insurance, Retail, Travel, Communications, Healthcare, Utilities and other industries are increasing their revenue, reducing costs and improving their customer loyalty with 7's solution. We help CMOs and COOs worldwide grow revenues, increase profits and advance their digitalization initiatives.
We are seeking a Digital Marketing Specialist to execute digital marketing campaigns that drive engagement, awareness, and conversion to the 7.ai technology solutions. You will play a key role in the daily managing and execution of the marketing webinar program. This role will be responsible for executing email marketing campaigns within Marketo and working with the web team to launch new site content in the resource center on our corporate website. Your efforts will focus on driving awareness, lead acquisition, web traffic, and/or other important metrics for each digital channel.
The ideal candidate has experience in managing digital marketing channels in a business environment, preferably in the tech industry. The candidate has 5-7 years within a related digital marketing role. They must have a good attention to detail and organization skills to ensure quality and timeliness of all digital programs.
Manage the marketing webinar program, working with internal teams to execute high quality demand generation and lead nurturing webinars.
Execution of marketing email campaigns in Marketo.
Working collaboratively with cross functional teams to plan and deliver digital assets and execute projects with excellence.
Manage the day to day maintenance of 247.ai, launching new site content and optimizing as needed.
Work closely and collaboratively with our Marketing Ops, Vertical Marketing, Sales, and Business Development teams.
5-7 years experience within a related digital marketing role, preferably in a B2B/Tech environment.
Strong attention to detail and a critical eye for minute details when reviewing campaigns.
Ability to manage multiple projects and requests simultaneously with a global team.
Experience managing marketing webinar program.
Strong understanding of web marketing and using digital channels to drive KPIs.
Experience with developing email campaigns in Marketo.
Prior experience in an established technology organization is preferred.