Event marketplace for hosting, discovering and joining live experiences.
As one of the most trafficked ticketing and events sites on the Internet, the SEO team’s charter is make Eventbrite the most visible brand in search for all relevant queries, and in doing so, drive substantial customer and revenue growth for our business. Leveraging Eventbrite’s 96 Domain Authority, this is a unique opportunity for a world-class search marketing professional to work directly with our team of SEO engineers to dramatically grow search traffic, and to directly impact Eventbrite’s overall business growth and bottom-line. From event-goers searching for “San Francisco events” to event organizers looking to “sell tickets online,” there are millions of queries to optimize around and a massive amount of search volume to capitalize on that can positively impact Eventbrite’s already strong growth trajectory.
The Eventbrite Marketing team is responsible for growing the size and loyalty of a thriving community of event organizers and attendees. With millions of people coming to Eventbrite to buy a ticket each week, our dynamic team spans a range of talents -- from storytelling and awareness building to performance marketing, demand generation and marketing analytics. We value people who achieve impact both on an individual level and in collaborative team environments. The SEO Manager will help guide the Eventbrite SEO Team; a highly cross-functional partnership between Marketing, Product, Engineering, and Analytics, working together to drive this large and growing channel for our business.
You will work with our Senior SEO Manager to develop our Search Engine Optimization strategy and ensure effective implementation of the highest impact SEO opportunities. You will contribute to our current and future strategy by analyzing and evaluating the top SEO opportunities to pursue, both domestically and internationally, and prioritize within a broader strategy based on effort-to-impact ratio in order to maximize results. You’ll partner cross-functionally with Product/Engineering to implement these opportunities. You’ll also manage SEO analytics tools and reporting. You’ll partner with the Demand Generation team to ensure that our SEO strategy and our content strategy are intimately tied, and keep a constant pulse on the latest SEO trends as they relate to our business.
Research the relevant keyword universe and prioritize which categories/classes of keywords Eventbrite should pursue based on external search demand + internal business objectives
Participate in ideation around new product development, and how we can build the right features and landing pages with SEO in-mind up-front, vs. having to retrofit for SEO later
Manage our current database of keywords and look for trends, react when unexpected changes occur, and otherwise maintain an organized pool of keywords for all global TLDs
Monitor SEO health via Google Analytics, Google Webmaster Tools, and related software & reporting tools
Conduct ad hoc and ongoing analyses, build reporting dashboards, and regularly report/communicate SEO’s business impact and progress to internal teams
Manage agency relationships and make decisions on spend allocation per the business need
Research the keyword landscape and surface high volume, high value topics that the writing team can build content around
Consult on major content pieces, where SEO is important to its success
Look for technical and on-page improvements that can help the blog grow its organic traffic base
Follow all of the important search updates to ensure we are proactively staying ahead of algorithm changes, as opposed to reacting to them
Participate in the enterprise SEO community on and offline as to stay “in the know” on tactics that are working for other big brands that are not often publicly shared
THE SKILL SET
3 - 5+ years SEO experience ideally in both B2B and large-scale, complex B2C/consumer businesses. You have a demonstrable track record of driving outstanding business results through SEO for even the most complex global sites
Fantastic communicator and cross-functional team player, with a proven track-record of friendly and efficient cross-functional communication, alignment, coordination. You will have effectively worked beside, collaborated with, and influence everyone from engineers to product managers to marketers, spanning all levels and areas of the organization
Tech & web-savvy with a strong technical skill set. Existing knowledge of technical SEO, SQL, and HTML is a big bonus
You enjoy working with data, and have experience with web and SEO analytics tools, such as Google Analytics, Google/Bing Webmaster Tools, Screaming Frog and rank monitoring software. Advanced Microsoft Excel skills are also highly desired (vlookups, pivot tables, if statements, etc)
Strong academic background ideally in engineering, math, statistics, economics, finance or other quantitative field of study, or you have a strong track record of quantitative mastery through work experience
Prior experience working on SEO for large-scale marketplace or e-commerce/travel-type businesses
Active Eventbrite user with a passion for live events
Eventbrite is the world’s leading event technology platform, powering more than two million live experiences each year. We build technology that allows anyone to create, share, find and attend events of all kinds. Music festivals, marathons, conferences, hackathons, political rallies, fundraisers, gaming competitions— you name it, we power it.