Event marketplace for hosting, discovering and joining live experiences.
In the near future, the majority of Eventbrite’s business will come from outside of the United States. The company is currently in a phase of strong international growth and now has offices in Germany, Australia, England, Ireland, the Netherlands, Argentina, Belgium, Spain, and Brazil, in addition to our San Francisco and Nashville offices in the US. We want to continue to aggressively grow our international business and where necessary, strategically open offices to establish a local presence.
We have ambitious growth plans for Germany and the DACH region and we’re looking for scrappy and fearless team members to be part of this growth story.
Eventbrite officially opened our German office in January 2015, bringing a world-class platform to enhance live experiences to a new audience. Over the past three years we have seen strong organic growth and great talent joining. Today the team is made up of three primary functions: Business Development, Marketing, and Customer Success. We are all working towards our shared vision of helping Eventbrite power the best live experiences.
Eventbrite is looking for a product marketer to lead the execution of go-to-market strategies in Germany and the DACH region. You’ll craft product positioning, grow brand awareness in our target segments, and partner with demand generation to grow our market share. You’ll strategically evaluate our customer needs, market perception, competitive landscape, and our product capabilities to build and execute on multi-channel GTM strategies. Fundamentally you’ll own the strategy for the Eventbrite brand in the region, with ultimate responsibility for driving growth.
This role will report into the Head of Marketing for the DACH region and be part of a global product marketing team.
Partner with our global product marketing team to develop localized product messaging and positioning
Be the local product expert across all key categories
Lead go-to-market initiatives for local product launches specific including internal (FAQs, talking points, GTM communications plan) and external documentation (email, one pagers, presentations, and other communications)
Collaborate with Product, Help Center, Content Marketing, Social Media, Customer Marketing, and PR teams to execute product marketing content strategy and go-to-market plans
Train and enable sales with customer-facing presentations and product trainings
Conduct competitive analysis to inform product positioning and content
Lead qualitative and quantitative research to understand customer needs and develop effective product positioning and messaging for the DACH target audience
THE SKILL SET:
Minimum of 5 years of proven experience in product marketing
Customer focused with the goal to continuously enhance user experience
Excellent project management skills, attention to detail, and expertise at managing multiple work streams
Strong qualitative and quantitative research skills, with uncanny ability to get into the mind of your customers
Expert storyteller, with a demonstrated ability to translate technical functionality into compelling and page-turning customer-centric narratives
Creativity, cross-functional empathy, comfort with ambiguity and change, and a “make it happen” spirit
Requirement: Fluent spoken and written German and English
Experience working as part of a remote team, building strong HQ relationships and influencing effectively for local market needs
Experience working in a matrix organisation, influencing across functional and business unit lines
B2B and/or SAAS company experience
Active Eventbrite user with a passion for live events
WHAT TO EXPECT
A young dynamic team with a let's make it happen mentality
Team lunches and events
Lots of fancy snacks, fruits, drinks & happy hours
Allowances for commute, sports and wellness
A family friendly environment
Two office dogs and lots of fun
Eventbrite is the world’s leading event technology platform, powering more than two million live experiences each year. We build technology that allows anyone to create, share, find and attend events of all kinds. Music festivals, marathons, conferences, hackathons, political rallies, fundraisers, gaming competitions— you name it, we power it.