Sales and marketing platform
You can’t stop thinking about new stories to pitch and new ways to pitch them.
You have experience with traditional media, know the ins and outs of embargoes and exclusives, and have landed coverage in places like the Wall Street Journal and TechCrunch.
But you also think that traditional PR and the boilerplate stuff you get in a press release can be a little bit, uh -- traditional, so you have built out a PR playbook that includes things like podcast and video interviews, guest posts, bylines, articles on LinkedIn and Medium, speaking, customer advocacy, and more.
If that sounds like the type of PR and communications work you’ve done and get excited about, then we’d love to chat with you about this role.
What you will be doing on the marketing team at Drift:
Day-to-day media relations with the tech and business press.
Day-to-day relations with bloggers and influencers in the marketing and sales space.
Building out our customer advocacy program and empowering customers to amplify the Drift brand.
Creating our speaker program
Analyst relations with our product team
Communications strategy and execution (from pitching to press releases) for key company events, hires, product launches, and milestones.
After 3-6 months at Drift, you’d be able to write the playbook for modern PR.
About you and what type of skills you’ll need:
You are highly organized with strong fundamentals in PR (from media lists to our speaking calendar to media monitoring).
You’ve written everything from pitches to press releases to bylines. But you’re not just a writer -- you’re an exceptional writer. Our team could turn to you for everything from website copy to internal emails if needed. And you write like you talk -- your best pitch feels like a 3 line email you’d send to a friend to invite them over for dinner.
You have a strong presence on Twitter and have used it to open conversations with everyone from reporters to influencers.
You have a sense urgency. You’re pushing to amplify Drift through PR and marketing communications every single day, not just big product launches or monthly press releases.
You believe there’s no PR that’s too small. You’re always replying to HARO requests, submitting expert tips to blogs, and you give podcast interviews as much weight as a big traditional media hit.
You can take ownership and run PR on your own. You’re self-motivated, can move fast, and most importantly, you’re self sufficient -- if you need something, you can find it or just go and create it on your own.
1-3 years of PR experience is preferred, but this is just a benchmark. The right person is more important than any number of years on a resume.
Strong preferences for:
Candidates who have worked in-house and at an agency.
Candidates who have experience in B2B SaaS.
Drift is the world’s first and only conversational marketing and sales platform. More than 50,000 businesses use Drift to provide a modern buying experience for potential customers, generate more qualified leads, and dramatically accelerate the sales cycle.
At Drift, team members:
Have complete ownership and accountability over their role and functional area
Have complete transparency into the rest of the company (and are expected to show their work and do the same)
Have a sense of urgency. We are building a once in a lifetime company at Drift, so we move fast every single day.