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Carbon

Advancing 3D printing.

Campaign Marketing Specialist
Redwood City, CA, US
Job Description / Skills Required

Working at the intersection of hardware, software and molecular science, we are to delivering on the promise of 3D manufacturing, enabling commercial customers to go beyond basic prototyping to full scale manufacturing.

Our company is built on the idea that diverse fields of study must come together to solve intractable problems. We have grand ambitions to create technology that will influence industry around the world.

You will be joining a diverse team with a vibrant culture, where team success is as important as celebrating individual contributions.

You'll be responsible for developing integrated domestic + international marketing campaigns, vertical program initiatives, and multiple forms of digital content across owned and partner marketing channels to reach and influence a broad audience of influencers as well as prospective buyers. This role requires substantial cross-functional collaboration across product marketing, field marketing, PR/Comms, GTM and marketing operations.

Responsibilities:

Develop and deliver innovative, integrated, multi-touch content & programs for target segments that generate brand awareness and reinforce positive sentiment, high quality leads and drive revenue.
Implementation of campaigns from initall touchpoints through lead tracking to conversions.
Execute innovative online and offline marketing strategies including display, web, social media, SEM, email, nurture, direct, and more
Collaborate with the marketing team and other cross-functional teams (e.g. dental, life science, automotive) to create world class content that drives brand awareness and positive sentimentConceptualize and execute across experiential, events, digital, social and partner channels.
Monitor, optimize, and report on program results and effectiveness, clear understanding of the lead process, lead tracking, including ROI, advising on required changes where necessary.
Drive marketing’s operational connection to the Sales pipeline by target audience to ensure marketing programs are aligned with business demands and revenue targets.Work closely with partners to create and manage marketing programs and campaigns.
Program manage digital marketing activity and email content calendar execution.
Provide guidance on KPIs, track performance/success, measure, analyze and adjust campaigns in-flight based on performance. Assess campaign effectiveness by product, medium, source, offer type, and target audience
Prepare marketing reports and post-program analysis summarizing campaign results
Use test, measure, learn approach to iterate and optimize campaigns to drive the best possible resultsDevelop strong working relationships with all internal stakeholders.

Requirements:

2-6 years professional marketing experience, B2B experience a plus.
Experience designing and implementing integrated marketing programs to generate & build awareness, positive brand sentiment, as well as sales leads.
Experience with content development, and project management.
Experience with marketing funnel reporting & tracking (Pardot experience a plus)Demonstrated technical marketing aptitude.
Pro-active, self-starter, and comfortable operating in a fast-paced environment across multiple functions. Eager to roll up your sleeves and get it done.
Excellent written and verbal communication skills.
Excellent project management, analytical and prioritization skills.
Highly efficient, with a strong attention to detail and proven ability to multitask and meet tight deadlines.
Metrics focused.