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Lattice Engines

Provides analytic solutions for sales and marketing processes.

ABM Content Specialist
San Mateo, CA, US
Job Description / Skills Required

We are looking for a talented content marketer to support our ABM program. Someone who can create compelling content in a variety of formats (email, web, social, etc.) and create compelling narratives about how AI is changing the lives of B2B marketing and sales professionals. Someone who obsesses over creating content that gets read and makes readers want to engage.



Our ideal candidate is a creative marketing professional with experience creating inspiring stories about data-driven and complex technology. Your content will be used by our sales development reps, field executives, and the marketing team to help drive and convert revenue in our target accounts.



You should be able to develop engaging content to attract and engage customers and be comfortable writing in a number of different formats including marketing emails, prospecting emails, social posts, blogs and more. For this position, it’s essential to be comfortable learning new technologies and reporting on how all content activities are supporting our revenue pipeline. Ultimately, you should be able to expand our company’s digital footprint and brand awareness through smart, engaging, measurable content campaigns.



Responsibilities:

Undertake ABM content initiatives to achieve business targets
Work closely with Content Marketing and Sales Development to create and manage an editorial calendar and ensure deadlines are met
Collaborate with design and writing teams to produce high quality content for marketing and sales email templates, social, blog and more
Deliver engaging content on a regular basis for internal and external audiences
Research 3rd party industry specific content to repurpose for marketing and sales use
Work closely with sales to create prospecting emails for cadences
Edit, proofread and improve content
Optimize content considering SEO and Google Analytics



Requirements:

2-4 years experience, ideally at a B2B company or an agency
Someone with prior sales development experience is a plus
Expertise in social media platforms
Understanding of how to optimize content for SEO
Excellent communication and collaboration skills
Project management skills and attention to detail
Bachelors degree (preferably in marketing, communications or journalism)
Submit at least 3 writing examples including an example email