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Independent media and technology company for women.

Content Director, Social Media - New York
New York City, NY, US
Job Description / Skills Required

POPSUGAR is looking for a fast-moving, internet-obsessed Social Media Editor to act as the creative and strategic lead of our Social Team. Our ideal candidate is a hyper-creative lifestyle and pop culture junkie with a healthy habit of checking social media every 30 seconds and a knack for leadership. If you create witty, shareable content, have a passion for ideating and driving content strategy, and feel confident leading a team, we want to talk to you!


  • Create timely, original social-first content based on trending pop culture and lifestyle topics, including ideating cutting-edge formats and visuals, and writing clever, on-brand copy

  • Set creative strategy across multiple social platforms and manage the Social Team to implement, ideate, and execute

  • Partner with VP, Audience to set and execute overall social growth strategy

  • Collaborate with Editorial Leads, Video Producers, Design, and Marketing to set and execute overall content calendar

  • Partner with Design to set and execute social visual strategy

  • Provide regular platform metrics and competitive analysis to evolve strategy and develop content recommendations

  • Works with Partnerships Team and Talent Team to help execute social-first partnerships with publishers, brands, and influencers

  • Partners with Sales & Marketing on pitching and executing sold social programs


  • Approx 5 years experience in social media and/or relevant editorial experience

  • Passion for and experience creating social-first content, with a proven ability to think strategically about creative

  • Experience editing and mentoring junior team members

  • A strong knowledge of the social media landscape

  • A creative and visual thinker with strong analytical skills

  • Strong writing and communication skills

  • An ability to thrive in a fast-paced, collaborative team environment

  • Strong understanding of the competitive women’s lifestyle publishing space

  • A familiarity with and passion for the POPSUGAR brand

  • Diverse interests and open mind to new trends, influencers and content

POPSUGAR Inc. is a global media and technology company that is parent to lifestyle media publisher POPSUGARand monthly subscription box POPSUGAR Must Have. Together, the brands attract a monthly global audience of 400 million, generating 3.1 billion monthly content views. POPSUGAR is the #1 lifestyle brand for young women, delivering inspiring, informative, and entertaining content in multi-platforms across entertainment, fashion, beauty, fitness, food, parenting, news and more. POPSUGAR Studios, the video production arm of POPSUGAR, Inc., is the leading producer of online video lifestyle content, with more than 390 million monthly views of its original series.

POPSUGAR Inc. has offices in San Francisco, New York, Los Angeles, Chicago, and London and operates internationally in Australia, France, the Middle East, and the UK. The company is privately held and funded by Sequoia Capital and IVP. For more information about POPSUGAR Inc., visit

POPSUGAR is dedicated to fostering a diverse and inclusive company culture. We celebrate our differences and embrace the varying ideas, interests, and life experiences that make us who we are. As a company with a mission to inform and inspire people all over the world, we believe that employing individuals with diverse backgrounds is essential to building a successful, creative, and innovative business.

We work hard, play nice, and welcome those who do the same.

Whoever you are, You are POPSUGAR.