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Percolate

Marketing platform that helps brands create and manage content and social media at scale.

Director, Content Strategist
San Francisco, CA, US
Job Description / Skills Required

 


Since 2011, Percolate has addressed the enormous challenges presented by enterprise marketing operations, and has been foundational in the development of a new categories of marketing technology - Content Marketing Platforms (CMP) and Marketing Resource Management (MRM).


 


Percolate has been recognized as the only consensus leader in these emerging categories by analyst firms like Forrester, Gartner, and SiriusDecisions - a growing space that represents more than $4 billion in potential annual revenue.


 


Today, Percolate serves over 600 brands. Some of the world’s largest companies — including MasterCard, Cisco, Cigna, Electronic Arts, and Bosch — use Percolate to help them deal with one of the fundamental challenges facing all marketers - orchestrating their marketing processes and enabling the best possible customer experiences.  


 


Percolate is seeking a Director, Content Strategist that will lead the growth and evolution of content and social marketing.  As an ideal candidate, you will think conceptually and strategically, and be ready to create a world-class content experience that connects and engages with our enterprise customers, prospects, and the ad tech community.  You will craft a vision for original content and programming to create an exceptional brand experience across various channels and audiences. You will partner closely with our internal teams as well as well as our key agency partners to develop and execute a compelling content program that will drive awareness, engagement, and conversion with the goal of  driving growth and greater share of voice in our category.


 


The ideal candidate will be able to thrive in a fast-paced environment where you may find yourself with a number of balls in the air, and yet you have the ability to manage these tasks on time and on budget, consistently delivering an excellent product.


 


Requirements


6-8 years of content marketing and/or communications experience, preferably managing B2B enterprise brands.


A creative mind and an innovative approach to building content and driving initiatives.


A collaborative approach to working across complicated organizations and building relationships.


Excellent verbal and written communication skills across all levels, from individual contributors to executive staff.


An ability to prioritize across multiple priorities and multi-task across a number of initiatives.


Responsibilities


Develop a content strategy that delivers world-class content and product messaging that drives awareness, consideration and ultimately engagement with Percolate.


Use audience insights, messaging themes, campaign plans, competitive information and content performance analytics to create a steady stream of primary and derivative asset types that can be leveraged across various channels and use cases.


Collaborate with product marketing + customer success + demand gen teams as needed to support content ideation, creation, and activation/distribution of key content as well a to integrate and repurpose content marketing and campaign content where appropriate.


Collect, analyze and report on content marketing success via standard content marketing related KPIs, using Web analytics tools, marketing automation platforms, and social media management tools to inform and optimize ongoing content marketing efforts.


Ability to manage agency partners and internal creative resources to get content created in a quality way, on time.