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Danny Leffel

Outsider Insight

Danny Leffel, CEO and Co-Founder of Crew, offers this recipe for entrepreneurial success: look where others aren't looking for problems that need solving and use your empathy to discover, define, and then solve those problems.

About Crew

Crew gives leaders and co-workers a powerful new way to instantly send messages and stay up-to-date, manage schedules and give recognition all in one centralized place, directly from any device.

What is an Outsider Insight?

If you traced a line through Sequoia’s history from Apple to Airbnb, you’d find a common trait: each founder, partner, and trusted expert in our network possesses something we call an Outsider Insight.

An Outsider Insight transforms the way the world looks at a problem. Sometimes the insight comes from transplanting concepts from one field into another. Other times it comes from the unique experience, background, or point of view of the individual. In all cases, we hope each Outsider Insight presented here will provide practical inspiration for the next generation of founders.

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