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Frank Slootman

Outsider Insight

Frank Slootman, Chairman of ServiceNow, challenges us to figure out the one thing that matters.

About ServiceNow

By placing a service-oriented lens on the activities, tasks, and processes that make up day-to-day work life, ServiceNow helps the modern enterprise operate faster and be more scalable than ever before.

What is an Outsider Insight?

If you traced a line through Sequoia’s history from Apple to Airbnb, you’d find a common trait: each founder, partner, and trusted expert in our network possesses something we call an Outsider Insight.

An Outsider Insight transforms the way the world looks at a problem. Sometimes the insight comes from transplanting concepts from one field into another. Other times it comes from the unique experience, background, or point of view of the individual. In all cases, we hope each Outsider Insight presented here will provide practical inspiration for the next generation of founders.

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