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Hovhannes Avoyan

Outsider Insight

Hovhannes Avoyan, Founder & CEO of PicsArt, shares how the hard-won perseverance he discovered within himself growing up in the former Soviet Union applies directly to the challenges of building an enduring company.

His advice to new founders: Starting a company takes resilience. What doesn't kill you makes you stronger.

About PicsArt

PicsArt is a social image editing app and creative community. PicsArt's mission is to make everyone creative. PicsArt makes it easy to step up your photo-editing game, remix pictures with friends, make memes and stickers, and share your creations with the world.

What is an Outsider Insight?

If you traced a line through Sequoia’s history from Apple to Airbnb, you’d find a common trait: each founder, partner, and trusted expert in our network possesses something we call an Outsider Insight.

An Outsider Insight transforms the way the world looks at a problem. Sometimes the insight comes from transplanting concepts from one field into another. Other times it comes from the unique experience, background, or point of view of the individual. In all cases, we hope each Outsider Insight presented here will provide practical inspiration for the next generation of founders.

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