1.0Sequoia Southeast Asiahttps://www.sequoiacap.com/sea/Ninisha Pradhanhttps://www.sequoiacap.com/sea/article/author/ninisha/rich600338<blockquote class="wp-embedded-content" data-secret="GHFdCcJCKc"><a href="https://www.sequoiacap.com/sea/podcast/meesho-a-no-frills-approach-to-democratising-e-commerce-in-india/">Meesho: A No-Frills Approach to Democratising E-Commerce in India</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.sequoiacap.com/sea/podcast/meesho-a-no-frills-approach-to-democratising-e-commerce-in-india/embed/#?secret=GHFdCcJCKc" width="600" height="338" title="“Meesho: A No-Frills Approach to Democratising E-Commerce in India” — Sequoia Southeast Asia" data-secret="GHFdCcJCKc" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /*! This file is auto-generated */ !function(c,l){"use strict";var e=!1,o=!1;if(l.querySelector)if(c.addEventListener)e=!0;if(c.wp=c.wp||{},c.wp.receiveEmbedMessage);else if(c.wp.receiveEmbedMessage=function(e){var t=e.data;if(!t);else if(!(t.secret||t.message||t.value));else if(/[^a-zA-Z0-9]/.test(t.secret));else{for(var r,s,a,i=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),n=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),o=0;o<n.length;o++)n[o].style.display="none";for(o=0;o<i.length;o++)if(r=i[o],e.source!==r.contentWindow);else{if(r.removeAttribute("style"),"height"===t.message){if(1e3<(s=parseInt(t.value,10)))s=1e3;else if(~~s<200)s=200;r.height=s}if("link"===t.message)if(s=l.createElement("a"),a=l.createElement("a"),s.href=r.getAttribute("src"),a.href=t.value,a.host===s.host)if(l.activeElement===r)c.top.location.href=t.value}}},e)c.addEventListener("message",c.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",t,!1),c.addEventListener("load",t,!1);function t(){if(o);else{o=!0;for(var e,t,r,s=-1!==navigator.appVersion.indexOf("MSIE 10"),a=!!navigator.userAgent.match(/Trident.*rv:11\./),i=l.querySelectorAll("iframe.wp-embedded-content"),n=0;n<i.length;n++){if(!(r=(t=i[n]).getAttribute("data-secret")))r=Math.random().toString(36).substr(2,10),t.src+="#?secret="+r,t.setAttribute("data-secret",r);if(s||a)(e=t.cloneNode(!0)).removeAttribute("security"),t.parentNode.replaceChild(e,t);t.contentWindow.postMessage({message:"ready",secret:r},"*")}}}}(window,document); </script> Meesho Co-Founder and CEO Vidit Aatrey chats with Sequoia India Managing Director Mohit Bhatnagar, about how bucking tradition led to the genesis of Meesho, why startup founders need to regularly talk to their users, and how taking a no-frills approach to pricing can lead to higher retention rates.https://www.sequoiacap.com/india/wp-content/uploads/sites/7/2022/05/Meesho.jpg880880