Nick made quite an impression with his personal story of wanting to sell the broadest selection of shoes on the internet because he couldn’t find the right pair. In 1999, it sounded like the poster child of money losing internet companies. But then he started to describe the fragmented $40B US shoe market, and how $2B was already being sold through mail order. It wasn’t hard to believe that the internet would be bigger than mail order. When they needed capital, Sequoia was their first call because we had worked together at previous company.