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Choice Options helps consumers solve discovery problems in many verticals and at internet-scale. Each day, consumers face countless discovery problems, such as “Where should I eat?” and “Which movie should I watch?”. In the internet era, many discovery problems involve millions of options. In theory, this enormous level of choice is wonderful, but in practice, it’s paralysing. To help solve this problem, we’re building a new consumer product, called a “discovery engine”, which helps people find the perfect thing for their taste, mood and constraints. Our mission is to make life better for everyone by helping people discover things they truly love.

Consumer
  • Founded 2021
  • Partnered 2022
  • Arc 2022
  • Sequoia Arc